Unlocking the market to discover dream property

About

Husband and wife team, Kate and Roland, had often been admiring properties whilst out walking or exploring new places. It was during one of these outings that they became curious about the idea of being able to express their interest to the homeowners without having to get dragged into the process of involving property agents.

They approached Gravitywell with a view to creating an app which would allow people to curate a wishlist of dream homes and connect with owners, allowing both parties to negotiate on their own terms.

Process

Kicking off with a series of workshops, we discussed how the property market usually operates and how this new app could disrupt that. We produced iterations of very comprehensive wireframes which formed a strong foundation for understanding the features and goals for the best user experience.

They used clickable wireframes, a couple of concept visualisations and a lightweight brand to go to investors and present.

Since then, Nøkkel has secured a Series A investment from FNZ, the global wealth management platform.