Revolutionising the digital business card

About

Networking is an invaluable activity for building business connections, but the crucial part of the process — swapping contact details — is flawed. Business cards are easily misplaced and LinkedIn, while popular, is a platform saturated with spurious connections rather than genuine contacts.

Enter tech startup Qrone, a dynamic mobile app that future-proofs your contacts and supports you to build a network that counts.

Process

The approach centred around producing a prototype to test the key functionality to validate the concept and de-risk the startup project as fast as possible.

After the success of this initial phase, we embarked on a beta build, expanding the features to build the Minimum Viable Product (MVP).

A crucial exercise during this phase was to challenge our assumptions by putting the mobile app in front of real users as early as possible, testing and validating in various formats such as conferences, focus groups and one-to-one interviews.